Where Should The Analytics Tracking Code Be Placed In The HTML Of A Webpage For Data Collection?

You just need to paste the entire snippet into the HTML on your web pages, just before the closing </head>tag.

This is a confusing question. Please note that the correct answer is “Just before the closing </head> tag” at the current version of the Google Analytics Individual Qualification Exam in English. We will update this file if/when it changes.

Note that in Google Analytics Academy assessments a correct answer is different to the same question -Just after the opening <head> tag. Moreover, if you take the GAIQ exam in French the correct answer is also “Just after the opening <head> tag”.

Simple page Code

<!DOCTYPE html>
<html lang="en">
<head>
    <meta charset="UTF-8">
    <meta name="viewport" content="width=device-width, initial-scale=1.0">
    <title>Document</title>
</head>
<body>
    
</body>
</html>

Web Page With Google Analytics Code Example

<!DOCTYPE html>
<html>
<head>
<title>Page Title</title>

	<!-- Global site tag (gtag.js) - Google Analytics -->
<script async src="https://www.googletagmanager.com/gtag/js?id=UA-130174399-1"></script>
<script>
  window.dataLayer = window.dataLayer || [];
  function gtag(){dataLayer.push(arguments);}
  gtag('js', new Date());
  gtag('config', 'UA-130174399-1');
</script>

</head>
<body>


<h1>This is a Heading</h1>
<p>This is a paragraph.</p>

</body>
</html>

what data is google analytics goals unable to track?

Customer’s lifetime value
Making a purchase
Signing up for a newsletter
Watching a video

what data does google analytics prohibit collecting?

Product SKU(s)
Billing city
Purchase amount
Personally identifiable information

which google analytics visualization compares report data to the website average

Comparison view

TOP 10 DATA ANALYTICS TOOLS

1. R Programming
2. Tableau Public:
3.Python
4. SAS:
5. Apache Spark
6. Excel
7. RapidMiner:
8. KNIME
9. QlikView
10. Splunk: