8 Quick Ways To Promote Your New Brand On Instagram [ Step By Step Guide 2021]
As we all know that Instagram is one of the finest social media platforms for reaching your target market. It has already got hundreds of millions of daily active users. But you can’t just throw yourself into a blogging frenzy and expect to see results. Yes, posting on a regular basis is vital, but it should be part of the larger Instagram promotion campaign. The more consumers are familiar with your brand, the more trust you will gain. So, we’ll go through 8 easy techniques to promote your new brand on Instagram.
Quick Ways to Promote New Brand on Instagram
What’s even better is that there is a slew of free ways to promote your Instagram account. So, in this section, I’ll guide you through 8 of these tactics.
Make sure you have a business account on Instagram
If you’re running a business and have a personal Instagram account. Then you need to switch to a business account. This is a simple process. Select the person icon in the bottom right corner of your home screen, then the wheel in the top right corner. You’ll be sent to the “Options” screen, where you may choose “Switch to Business Profile.”
A business account allows you access to functions that a personal account does not, such as Instagram Insights, Instagram Ads, Primary and secondary messaging inboxes, Instagram Shopping, etc. For influencers and content creators, a creator account comes with its own set of perks. However, for the majority of marketers, a business account is the way to go.
Fill up your profile completely
Because Instagram is a visual medium, incomplete profiles are particularly unappealing. It is advisable to fill up each section of your profile. You must include useful facts about your business. A high-quality profile image and a well-written Bio in your brand language is required. In your bio, provide a link to your website or a specific landing page.
Your Instagram bio has only 150 characters to make a good first impression. You can show your brand identity, and explain to people why they should follow your account.
Create visually compelling content
Instagram is a visual platform so your postings must be visually appealing. You don’t need expert photography equipment, but at the very least, your images and videos should be clear and focused.
If you’re using visuals other than pictures, such as infographics or animations. You have to be sure that they are crisp, clear, and appealing to the eye.
More importantly, your content must be engaging. Great photographs are fantastic, but they won’t engage followers if they don’t convey a story or make people interested.
Make excellent captions
True, Instagram is a visual media, as we just stated. However, this does not relieve you from paying close attention to your captions. Your brand’s voice is equally as vital as its visual appearance. It should be consistent between posts, much like your images. We can use 2,200 characters to write Instagram captions. So, you may use Instagram captions for everything from a short joke to a detailed narrative. However, without touching further, only the first two lines of text display in the news stream.
Because people browse captions rather than reading them completely, you want to include as much information as possible. Your caption should be fresh, engaging or informative, enticing, and consistent with your brand.
Use hashtags wisely
Hashtags play a vital role in making your content more visible and discoverable. In an Instagram post, you may include up to 30 hashtags. But, practically, that is probably not something you want to do. Each post should include between five and nine hashtags. It should not look like spammy or hashtag stuffing. A spammy practice may annoy your fans. Do not use irrelevant and unnecessary tags. Choose hashtags that are relevant and specialized to your niche to obtain the best value.
Engage
If you want to get people to interact with you on Instagram, you have to engage yourself.
Posting high-quality content is great. But if you never respond to comments or engage with other users, you’ll be lonely on the network. Reply to user comments on your feed.
However, you should also look for renowned and successful accounts in your niche to follow, like, and comment on their posts. Make oneself noticeable without being self-promotional.
Pining comments from your biggest followers cab be a great method to get more people to interact with your post. Or you can simply comment on that are going to start a conversation. You’ll have a better chance of responding to actual individuals rather than bots or trolls.
Take advantage of Instagram Stories
Instagram stories are the essential element to increase visibility on the network. Most of the companies have got success by using Instagram stories. Businesses publish a third of the most popular Stories. Instagram stories are an important element of any smart marketing plan.
Instagram Stories are only available for 24 hours. Followers expect them to be less curated and more authentic than your Instagram feed. Following are the best ways to make the most of Instagram Stories for business.
- Consider using several brief “scenes” to deliver your point in the first three seconds.
- Adding value: Provide viewers with relevant information or provide a link to a relevant site.
- Don’t rely on the little “swipe up” Instagram overlays for outside links. Instead, use a call to action. Use words to persuade your followers to swipe.
- Maintain a consistent brand identity: Your Stories, like your Instagram feed, should reflect your business’s personality and image.
To improve your bio, use stories highlights and covers
You may save your favorite Stories’ contents in highlight albums so it doesn’t vanish after 24 hours. You may build personalized covers for each of your highlight albums, which display just underneath your bio.
When used correctly, this adds depth to your bio, providing potential followers with a wealth of information about your company.
So these are the 8 quick ways to promote your new brand on Instagram.