8 Ways to Drive Your Sales and Promote Your Brand on Instagram Within 7 Days

Learning how to drive sales and promote brands on Instagram opens up amazing prospects for businesses of all sizes to reach their target audiences and increase revenue. Businesses all across the world use Instagram to drive sales. Whether it a huge brand or a tiny mom-and-pop shop, everyone is taking Instagram seriously.

Now, it’s time to reconsider your Instagram promotion strategy.

Why? Because of the platform’s continuous innovation and expansion. It’s a platform that allows you to expand your brand globally and build a devoted fan base. It is a fantastic marketing platform with a variety of resources such as company accounts, stories, etc.

According to recent Instagram statistics, the visual world is becoming overcrowded, with marketers competing for more customers. So, it is imperative to use as many techniques as possible to get success on Instagram.

Here are eight ways for learning how to sell and promote on Instagram.

Optimize Profile

As we all know that more people are turning to Instagram rather than Google. So, it is very crucial to optimize the Instagram business profile. This implies you should give more time and attention to producing a great Instagram feed. Your Instagram company profile should include the following elements:

Profile pic: Select a photo that is like a brand logo. This helps people recognize your business.

A well-written Bio: Your Instagram profile is crucial. It should include a clear explanation of your company. Your audience must be clear about your brand by your Bio.

Link in the Bio: Make sure you use the URL part of your bio. You can add your website or business link. It is the only clickable section on your Instagram page. So, use this for driving traffic from your individual posts and articles. Having a new Domain will also track and manage Instagram visitors to your website.

Increase The Amount Of Content

You’ll never run out of Instagram content to post to fill up your feed.

First of all, you’ll have to experiment to figure out what works best with your target audience. This means you need to generate more content and post them frequently.

It’s recommended that you should post to Instagram at least once a day. Many top brands like TopShop and H&M, publish up to three times a day. Try to find out optimal times to publish on Instagram. It will help you get more interaction from your followers.

Experiment with brand-specific and industry-specific hashtags

You must learn the art of the hashtag if you want your business to acquire momentum on Instagram and reach totally new audiences.

Hashtags are an excellent way to get your business in front of millions of people. However, you should avoid using too many hashtags in your postings. As a result, your postings may appear spammy and low-effort.

It’s far preferable to concentrate on a small number of well-targeted, high-trafficked hashtags.

This increases the probability that the relevant audience will notice your posts.

After all, you’re not advertising to just everyone; you’re marketing to a certain group of people.

Brands of all sizes should establish a hashtag to encourage followers to share and promote their content. It also doesn’t have to be rocket science to do so. Beyond your personal hashtags, you should intend to enhance your Instagram account with more generic, industry-specific hashtags. Adding more tags to your postings effectively makes them searchable by tag-followers, hence increasing your reach.

Connect with other influencers and brands

Collaborations and sponsorships have practically replaced digital advertisements today. They are now a big and very useful element of social media campaigns. Therefore, Instagram influencers are still popular and effective in social media marketing. Consumers now don’t believe in traditional advertising; instead, they believe in people. Consumers trust personal recommendations more than brand marketing.

Influencer marketing provides companies with a one-of-a-kind opportunity to contact a large audience. Although investing big sums of money in influencer marketing may appear to be a risk at first. So, it’s crucial to understand exactly what you’re investing in before making any decision.

Reveal your real-life journey

People are more likely to connect with a brand’s face than with its products. You must allow your audience to relate to something genuine. You can achieve this by revealing the storyline behind your business. Let them know everything about you and your brand journey. It helps your brand to stand out and also entices others to believe you’re genuine.

Promotions Exclusive to Instagram

A good discount or promotion is always appreciated by shoppers. Instagram is an excellent platform for promoting a sale, a new product launch, or a discount coupon to your followers only. You may include your promo information in Instagram Stories. Then invite the visitors to take the benefits of the offer by clicking the link in the bio. This will help you generate more traffic and thus more sales.

Use Instagram Story Highlights

Instagram Story Highlights are collections of content you’ve previously shared on your Instagram Story. They are named “albums” and are divided into many categories. Unlike Stories, they stay on your profile forever, right underneath your bio area and above your usual feed.

A variety of ways to use Instagram Story Highlights are given below:

Create polls that are interactive.
Event Promotion
Tutorials on certain products
Try to Answer follower queries
Showcase customers positive feedback
Provides discounts and offers